Increasing profitabilityListen now (31 sec) | There are three strategies for increasing sales volume. 1) Market Growth Strategy 2) Steal Share Strategy 3) Market Penetration S…
Marketing: Positioning Your Product/Service Above The CompetitionListen now (27 sec) | Single - Benefit Positioning: Single benefit positioning highlights one trait that makes its product superior to all other produc…
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Design, Communication, Deliver
Changing your Reference Point
Ambiguous individuals are likely to be classified as out-group members
An old English idiom signifying an outcast member
We repay in kind what another has done for us
Enhanced memory for information presented first
The more we invest, the more we feel committed to continuing the endeavor
The more bystanders present, the less likely a given person is to help
Scarcity creates value